‘Once upon a time’ is the quintessential opening for a classic romantic tale that fills the audience with dreams and ambitions. This is no less true for Disney’s 1950 Cinderella which “is an artistically coherent exploration of the connections between dreams and fulfilment, romance and reality” (Wood, 1996, p. 27), showcasing how a high-moral protagonist forced to serve in rags, conceals her true heart of nobility. Ultimately, her good-will nature becomes the engine of her ow

Image 1 - Family dinner scene , The Incredibles , 2004 Through the depiction of the Parr family arc in The Incredibles  (2004), the film transcends the action-packed family genre. By unraveling how the consequence of law-enforced concealment of superheroes becomes literal suppression of true self-identity, it “dramatises this lost, suppressed identity by juxtaposing it with depictions of everyday, humdrum, middle-class American life” (Herhuth, 2017, p. 124). Bob Parr (Mr. I

Animated figures like Mickey Mouse and Paddington Bear transcend beyond their narrative connection and origin to achieve immortal cultural identity. These icons are designed for longevity using a strategic, visually simple depiction - an intentional under-design that creates an "empty vessel" for audience recognition. Yılmaz et al. (2018) argues that successful transmedia, referring to multiple platforms, must allow the consumer to "find traces from themselves" (YIlmaz et al.